Dr. Parsons is Director of the iCenter for Affective Neurotechnologies (iCAN). He is a Computational Social Neuroscientist, Clinical Neuropsychologist, and Full Professor (tenured) in the College of Information. Dr. Parsons is also founding Director of the Computational Neuropsychology and Simulation (CNS) Lab (Clinical XR). Prior to UNT he was a Professor and Research Scientist at the University of Southern California’s Institute for Creative Technologies. His research in computational social neuroscience and computational neuropsychology (neuroinformatics) makes use of novel technologies (videogames; virtual reality (VR); extended reality (XR); brain-computer interfaces) for modeling and simulation of extend cognition (individual, social, affective, ethical XR).


  • In addition to his patents for eHarmony.com's Matching System, he has invented and validated a number of virtual reality-based neuropsychological assessments.
  • In addition to his five books,(a sixth is forthcoming with Cambridge University Press) he has over 200 publications
  • PI of 18 funded projects (Investigator on an additional 13 funded projects--over $15 million in funded research)
  • Recent Federally Funded Grant Awards:
    • iANAM: The Ability to “Visualize” Headache, Sleep Disturbance, and mTBI (02/14/21-2/13/23)
    • Virtual Reality-Based Assessment of Functional Capacities in Individuals with Alzheimer’s Disease or Alzheimer’s Disease Related Dementia (09/01/19-8/31/22)
    • AVatar-Administered Neuropsychological Testing (AVANT; 8/01/15-5/31/18)
  • Served as Associate Editor for Frontiers in Psychiatry; Frontiers in Human Neuroscience; and Journal of Alzheimer's Disease--as well as on the editorial boards of Cyberpsychology, Behavior, and Social Networking; Assessment; PsycCritiques; and Psychological Assessment.
  • 2013 National Academy of Neuropsychology Early Career Achievement Award
  • 2014, he was awarded Fellow status in the National Academy of Neuropsychology
  • Active Collaborations: Dr. Parsons has a number of active collaborations (click here)
  • Prospective Students: Dr. Parsons will be considering applications for a doctoral student. (click here)
  •   https://orcid.org/0000-0003-0331-5019



Current Members:

Graduate Students

Justin Asbee is a PhD student in the CNS lab. He received his Masters in Experimental Psychology from Radford University and his B.S. in Psychology from  Lock Haven University. His research interests include virtual reality simulation, neuropsychological measures, brain computer interfaces, and transcranial direct current stimulation (tDCS).

Raymond Piller is a PhD student in the CNS lab. He is a Veteran of the U.S. Army's 7th Special Forces Group. He is currently completing a Master of Science in Learning Technologies. His research interests include the computational modeling of assessment and learning data obtained from adaptive simulations using brain computer interfaces.

Jason Swan is a PhD student in the CNS lab. He received his M.S. degree in Instructional Technology from Utah State University.  HIs research interests include evaluation of knowledge transfer from virtual environments to real-life practice and designing models of learning objects used in adaptive learning systems.

Shelby Strawn is a PhD student in the CNS lab. She received her M.S. in Curriculum & Instruction (Biology concentration) and a B.S. in Biology (Secondary Life Science) from Texas A&M. She currently teaches biology courses. Her research interests include neurobiological correlations with human-computer interactions and human epigenetic factors that affect learning, motivation, and assessment performance



Madison Card, also referred to as Sonny, began her professional career in the performing arts where she developed choreographic works and performed styles of dance such as ballet, pointe, modern, contemporary works, West African, and Ballet Folclorico. After attending the California Institute of Arts in pursuit of a bachelor's in fine arts, she discovered the application of dance in the field of science. Sonny’s area of interest shifted from a concentration in movement art through dance to its applicability within the field of neuropsychology. Currently, at the University of North Texas, she studies as a McNair Scholar and Undergraduate Research Fellow investigating individual differences in formally trained dancers’ cognitive functions.

Shannell Nesbitt is an Undergraduate Data Science student. Her areas of interest include Artificial Intelligence for Mental Health Assessment and Neuroinformatics.

Megan Pierson is an undergraduate student in Psychology. She plans to go into the field of Physical Therapy as a career. Her research is focused on using novel technologies for assessment and treatment of chronic pain.

Past Members (Parsons's Lab @ UNT):


Fred (Timothy) McMahan, PhD: Faculty; University of Texas.

Allison Wilkerson, PhD: Faculty; Medical University of South Carolina

Soumya Mandava (former TAMS Student): Renaissance School of Medicine at Stony Brook University.

Sophia Lin (former TAMS Student): University of Texas, Neuroscience.

Nicholas Hertz: PhD Student, George Mason University (Neuroergonomics).

Stephanie Johnson, PhD: Postdoctoral Fellow; VA Medical Center

Sonia Valladares Rodriguez was a Visiting Scholar (2016/2017) from University of Vigo, Spain.

Kiefer Stonecipher was a post-baccalaureate student in the CNS lab. He is now a Registered Behavior Technician.

Eva Venturini was a Visiting Scholar (2015/2016) from University of Milan.

Past Members (Parsons's Lab @ USC):
Brian Arizmendi, PhD Student, University of Arizona (Clinical Neuropsyc)
Christopher G. Courtney, PhD, Postdoctoral Fellow, USC/Long Beach VA
Louise Cosand, PhD, Assistant Professor, Pomona College
Brent J. Lance, PhD, Research Scientist, Army Research Lab (Neuroscience)
James Reinebold, MS, Game Developer, Rockstar Games

Dongrui Wu, PhD, Research Engineer, GE Global Research